Welcome to ICMCT&A´26 - The 2026 International Conference on Marketing, Communication, Technologies and Applications (In-person and/or Virtual), to be held at Higher School of Advertising and Marketing (ESPM), in Rio de Janeiro, Brazil, between the 28th and the 30th of October 2026.
Prospective authors are encouraged to submit papers for evaluation by the Scientific Committee. All papers will be subjected to a “double-blind review” by at least two members of the Scientific Committee, on the basis of relevance, originality, importance and clarity.
Submitted papers should be related with one or more of the main themes proposed for the Conference:
Area A: DIGITAL AND ONLINE MARKETING
- Online content marketing and brand strategies
- Digital Marketing Research
- Marketing in the multi-platform era
- Social Media and Marketing
- Influencer Marketing and Partnerships with Influencers
- Online Advertising and Retargeting
- Use of big data and data analysis in marketing
- Algorithm design and analysis
- User Experience and Interface Design for Websites and Applications
- Mobile Marketing and Strategies for Mobile Devices
- E-commerce, marketplaces and Online Shopping Trends
- Neuromarketing
- Artificial Intelligence and in Digital Marketing
- Blockchain applied to Marketing
- Internet of Things (IoT) and Applications in Marketing
- Virtual Reality (VR) and Augmented Reality (AR) in Marketing Campaigns
- Blockchain and Security in Marketing Transactions
- Innovation in Applications and Technology Platforms
- Cloud Computing and Data Storage for Marketing Companies
- Marketing Automation and CRM Tools
- Emerging Technologies and the Future of Marketing
Area B: COMMUNICATION AND TECHNOLOGIES
- Integrated Marketing Communication
- Omnichannel and Marketing Communication
- Corporate Communication and Brand Reputation
- Intercultural Communication and Globalization
- Digital Public Relations and Online Reputation Management
- Ethics in Communication and Social Responsibility
- Narratives and Storytelling in Organizational Communication Technologies and Innovation
- Wearable Technologies and their Impact on Consumer Behavior
- Artificial Intelligence and ethical challenges in news production
- Algorithms, bubbles, and content consumption
- Communication in immersive and virtual environments
- Memes as political and cultural language
- Transmedia narratives and digital storytelling
- Streaming platforms and audiovisual reconfiguration
- Assistive technologies and communicational inclusion
- Critical training for connected youth
- Regulation of digital platforms and freedom of expression
- Fake news, deep fakes, and combating misinformation
AREA C: MARKETING, CULTURAL MANAGEMENT AND CREATIVE ECONOMY
- Marketing and cultural industries
- Marketing and creative industries
- Art market and marketing
- Creativity and innovation
- Entrepreneurship and innovation in the creative industries
- Technologies and creative Industries
- Strategic marketing practices within the arts, heritage, and cultural sectors
- Entrepreneurship in the cultural and creative sectors
- Structures, practices, and transformations in creative work
- Infusion of artistic expressions into commercial and technological
