Scope
ICMCT&A´26 - The 2026 International Conference on Marketing, Communication, Technologies and Applications (In-person and/or Virtual), to be held at Higher School of Advertising and Marketing (ESPM), in Rio de Janeiro, Brazil, between the 28th and the 30th of October 2026, is an international forum for researchers and practitioners to present and discuss the most recent innovations, trends, results, experiences and concerns in the several perspectives of Marketing, Communication, Technologies and Applications.
We are pleased to invite you to submit your papers to ICMCT&A´26. All submissions will be reviewed on the basis of relevance, originality, importance and clarity.
Topics
Submitted papers should be related with one or more of the main themes proposed for the Conference:
Area A: DIGITAL AND ONLINE MARKETING
- Online content marketing and brand strategies
- Digital Marketing Research
- Marketing in the multi-platform era
- Social Media and Marketing
- Influencer Marketing and Partnerships with Influencers
- Online Advertising and Retargeting
- User Experience and Interface Design for Websites and Applications
- Mobile Marketing and Strategies for Mobile Devices
- E-commerce, marketplaces and Online Shopping Trends
- Neuromarketing
- Employee Value Proposition (EVP)
- Employee Basead Brand Equity (EBBE)
- Employee Brand Attractiveness
- Strategic Organizational Communication
- Employer Brand Perception
- Employer Branding as a Catalyst of Integrated HR System
- Global Employer Branding
- Employer Branding Measurement and Metrics
- Digital Employer Branding
- Legal and Ethical Considerations
- Competitor Benchmarking
- Employee Experience and Journey
- Employee Engagement
- Leadership, Culture and Endomarketing
- Internal Communication
- Crisis Communication
- Training, Development and Career
- Employee Feedback and Surveys
- Talent Attraction Channels
- Attracting Top Talent
- Reducing Recruitment Costs
- Improving Quality of Applicants
- Effective Recruitment Marketing
- Onboarding and Integration
- Integrated Marketing Communication
- Omnichannel and Marketing Communication
- Corporate Communication and Brand Reputation
- Ethics in Communication and Social Responsibility
Area B: COMMUNICATION AND TECHNOLOGIES
- Digital Public Relations and Online Reputation Management
- Narratives and Storytelling in Organizational Communication Technologies and Innovation
- Wearable Technologies and their Impact on Consumer Behavior
- Algorithms, bubbles, and content consumption
- Transmedia narratives and digital storytelling
- Streaming platforms and audiovisual reconfiguration
- Critical training for connected youth
- Regulation of digital platforms and freedom of expression
- Fake news, deep fakes, and combating misinformation
- SEO (Search Engine Optimisation) and SEM (Search Engine Marketing)
- Artificial Intelligence and Digital Marketing
- NFTs and the Metaverse in Marketing
- Blockchain applied to Marketing
- Blockchain and Security in Marketing Transactions
- Internet of Things (IoT) and Applications in Marketing
- Big Data and Analytics in Marketing Decision-Making
- Cloud Computing and Data Storage for Marketing Companies
- Marketing Automation and CRM Tools
- Ethical and Legal Challenges in Marketing Technologies
- Marketing and Technology in the Post Pandemic Era
- Algorithm design and analysis
- Virtual Reality (VR) and Augmented Reality (AR) in Marketing Campaigns
- Innovation in Applications and Technology Platforms
- Emerging Technologies and the Future of Marketing
- Technologies, applications and creative Industries
AREA C: MARKETING, CULTURAL MANAGEMENT AND CREATIVE ECONOMY
- Marketing and cultural industries
- Marketing and creative industries
- Art market and marketing
- Marketing, creativity and innovation
- Entrepreneurship, Marketing and innovation in creative industries
- Strategic marketing practices within the arts, heritage, and cultural sectors
- Entrepreneurship and Marketing in the cultural and creative sectors
- Structures, applications, practices, and transformations in creative work
- Intercultural Communication and Globalisation
- Organizational Culture
- Infusion of artistic expressions into commercial and technological operations
- Memes as political and cultural language
- Communication and Globalization
Submission and Decision
Submitted articles written in English (maximum limit of 10 pages) must comply with the formatting guidelines of the Business and Economics book series (see the Instructions for Authors on the Springer website). They must not have been published before, must not be under review for another conference or publication, and must not include any information that could identify the authors.
Therefore, author names, emails, and affiliations should not be included in the version submitted for evaluation by the Scientific Committee. This information should only be included in the final version of the article, saved in Word or LaTeX format, as well as in PDF format. These files must be accompanied by the completed Consent to Publish form, inserted into a ZIP file, and uploaded to the conference management system.
All papers will undergo a double-blind review by at least two members of the Scientific Committee.
Based on the Scientific Committee's evaluation, an article may be rejected or accepted by the Organizing Committee.
In addition, all submissions will be screened with specific software. Papers with IA formulation and similarity index over 20% will be rejected without revision. The same rejection to Papers with single source similarity índex over 10%.
Authors of accepted papers will have 15 minutes to present their work in one of the conference's parallel sessions, followed by approximately 5 minutes of discussion after each presentation.
Publication and Indexing
To ensure that a full paper is published, at least one of the authors must be fully registered by the 16 September 2026, and the paper must comply with the suggested layout and page-limit. Additionally, all recommended changes must be addressed by the authors before they submit the camera-ready version.
No more than one paper per registration will be published. An extra fee must be paid for publication of additional papers, with a maximum of one additional paper per registration. One registration permits only the participation of one author in the conference.
Accepted, registered papers written in English will be published in the proceedings by Springer, in a book from the Business and Economics series, and will be submitted for indexing in SCOPUS, among others, and will be available in the SpringerLink Digital Library.
Important Dates
Paper Submission: June18, 2026.
Notification of Acceptance: July 28, 2026.
Camera-ready Submission: From July 28, 2026 to August 10, 2026.
Payment of Registration, to ensure the inclusion of an accepted paper in the conference proceedings: From July 28, 2026 to September 16, 2026.
